– Make a difference guys! And welcome to another Chick'n'Mango video.
You know, we two are great fitness lovers, like most of you, hopefully, and.
Every time we workout, we wear all those specialized fitness clothing, but have you actually wondered what exactly is it so special about them? Why are they different from the normal t-shirts and pants that we wear everyday? Today Chick'n'Mango got an exclusive opportunity to find out all the production secrets of an Italian fitness clothing brand called Firesign.
I'm so curious, let's go and see! – So Rocco, tell us which fabrics do you use for Firesign and is it really a brand realized for fitness lovers or for fashion lovers? – I’ll surprise you.
It is a brand perceived and created for both fitness and fashion lovers.
This brand is studied for fabrics that perfectly fit the needs of the sport lovers so we've selected some special types of cotton fabrics that come from a safe spinneret and that's how the fashion part of the brand arises: a sport lover can wear an item that suits him perfectly and that has been created with fabrics and yarns of a verified origin.
Then we have polyester fabrics that are weaved in a way to be breathable so they are great for the indoor or outdoor fitness.
Finally we have also made in Italy lycras that are supposed to suit the female body shapes in order to guarantee a perfect wearability.
And also made in Italy sweatshirts solid enough to be warm but in the same time breathable.
– Here is the beautiful catalog of the Firesign products and I would like to know, how was it created actually? – We have presented this catalog as a story of 4 friends who come to the gym.
There is a guy and his girlfriend, and two friends who workout together.
We have used the photos of Roberto Chiovitti, a well-known Italian photographer specialized in sport photography… So we have imagined this story: we've selected Roberto's photos, put them together and worked on each part of this story separately on a mockup.
The story has been assembled and then we've created the final file which brought us to the printed version of this catalog that tells this story about friends who wear outdoor clothes, meet up in a gym, change their clothes for special technical sport items and after the workout they dress up in a fresh way to continue their evening.
– Hey Matthias! Is it more fun creating clothing for fitness instead of fashion or more elegant ones? – Well guys, it's very difficult , it's very different to make fashion and fitness clothing.
Because for fitness clothing you have to think about the anatomy of the body, so you have to do cuts which are good for sports and your body can move inside the clothing.
And fashion is slightly different.
So in fashion you can stand still in a build up coat, or in a build up jacket, and you don't have to play tennis with it.
So it's very different yes.
– All of us do fitness, we are all fitness lovers, but have we ever asked how these clothes are produced? – Yeah, ok, it's kind complicated, it's not just how to buy a short or buy a t-shirt, so the background is very difficult.
So first you have to do the pattern of the thing, and do it for a specific body, like a sporty body in our case.
Than you have to do the prototypes.
Afterwards, the prototypes of the patterns are going to be digitalized, and to make different sizes or even to make it a more industrial product, you know, a sartorial product, because the cost will be very high, so obviously we don't do every single piece here, but we have Italian providers, Italian laboratories, which are making them, these shorts, these sweatshirts, this shirts, so the process is quiet long, it's not like going out and buy a t-shirt or buy a short.
– Thank you very much Matthias! – Thank you and bye guys, see you soon again!.